Market Rasen: Destination Branding
April 2012 – 3 years ago
A few years ago me and a couple of others got the opportunity to create a destination brand for Market Rasen, a small town just outside Lincoln. Our year was given the option to submit three concepts, from which a group of people (including someone from Brand Thing) would choose there preferred one. Because we were setting up our design business fresh out of University, we decided that this would be a fantastic thing to get involved in. Luckily we won the bid! Market Rasen was part of the rejuvenating high street project led my Mary Portas, which was a fantastic project to be a part of.
In our three concepts, we tried to cover all bases, because we weren’t really sure of the direction the town wanted to go in.
Concept 1: Modern Concept
Concept 2: Social Concept
And Concept 3: Traditional Concept
Once we were chosen, we had to put a presentation together and pitch all three ideas. Surprisingly (it never happens), the clients chose the concept we wanted them to pick, which was the traditional one. The next stage was refining and showing the brand used across a number of different applications and putting another document together.
Being seen as the editorial designer of the group, I was tasked with designing the towns tourist information booklet. I carried the feel of the logo across the pages with a minimal design using lots of space.
Another thing I’m very proud of (even though they didn’t use it) was an idea I had to promote the towns locally sourced foods in the farm shops. The play on words was just meant to be!
Overall it was an amazing opportunity, and a lovely project to work on. Even though they don’t exactly use the brand how we intended it, it’s still nice to know we designed something that’s out there. Here is an advertising campaign that they did and also there website which can be found here.
(Photo from Brand Thing)
I’d love to have the opportunity to work on something like this again, just saying.
Creative Cowell x