Okay so I am so behind on this project. Help will be much appreciated. My logo has changed more on this project than I have EVER changed things. I thought I was bad on my corporate identity at college but that was nothing compared to this. I’ve now racked up to 11 A3 sheets of development (this is going to be one expensive printing sesh). The deadline is next week by the way, so I really need to get a move on with this.
So here I was just exploring different ideas with different typefaces- Rockwell, Onyx, Impact and Garamond.
I ruled out Onyx at this point, and started experimenting with colours.
I decided I liked Impact the best out of these typefaces and started to play around with the colours more, using more fruity apple colours. (Fruit swatch in Illustrator).
The first two here is what I presented in one of my reviews, and the feedback was mostly that I’m allowed to use the ‘apple’ logo, but it could make it look like the exhibition was more about the brand than the macs themselves. Tim suggested I maybe take a bite out of one of the letters instead, so it still relates to it, but is less corporate to apple?
So this is what I turned up with today. My other tutor Barry, was very offended that I had used Impact, and that I should never use impact. So I did wrong there ha! And that it should also be boxed in. My strap line is ‘keeps the viruses away’ which will be under it, so he was saying that without the box, it kind of looks a bit floaty. SO. I was playing around with different ideas again, with a bit of help of cause, and changed the typeface (again) to a more classic Helvetica and times. Although this shouldn’t really work, and I shouldn’t use them because of what they are, it fits in with the apple identity.
Advice/ comments would be appreciated! I’m still not happy with these and is now running rapidly out of time!