I know I haven’t posted in a while, and for that, I’m sorry! I have been quite busy getting projects together, so things have been a bit slow on the old blogging.
On the up side, I think I have pretty much got my logo for my Commercial Florist sussed. First of all, I didn’t want to incorporate flowers into my design at all, because it was just the common thing to do. But after a while, I kind of found that if I didn’t, nobody would actually be able to tell what my company was it was on a van and drove past. So after the first crit, where I presented nothing but typefaces :/, I thought, right, I’ve got to do something original but kind of obvious here quick! So how the hell was I going to do that? I will show you 🙂
My first design I came up with (we were to present three), was quite simple with ‘Cowell & Heaps’ with the ampersand made to look like a flower. I used perpetua as my typeface, but the used Baskerville Italic for my ampersand.
My second design I was told didn’t work, because it looked more like balloons than flowers. I tried to make the ‘e’ on both names have a stem, so they looked like flowers because the ‘e’ was the only thing in common with the two names.
Now on to my third idea, saving the best until last of course! On the crit we had, Chris suggested that I try to use the ampersand as a flower, and I had already done that in the most simple way (Idea 1) so I decided to try this…
The typeface is a little ‘in your face’, so I agree Rockwell isn’t the best choice. I decided to go with Perpetua again, as it is more subtle. I also began playing around with the colours and designs of the ampersands, and came up with something that I think is quite nice. First of all I picked colours that would jeopardise being able to read the type.
In the end I chose to work with pale colours. Out of all of them, everybody said that the green worked best.
I also like the way the ampersand is enclosed into a box in the middle, it just fits so well! I do have to tighten the spacing on the word ‘Cowell’, and I’m also going to see if I can improve it in any other way.